Companies benefit from UX research in numerous ways: improved decision making, more efficient design processes, guaranteed successful market introductions, and increased conversion. But, despite its success, the full impact of UX research on different areas of business has never been studied in the Netherlands. And because the field is relatively young, there is still a lot to learn about UX research maturity and best practices. 

Our goal at Milkshake research is to make the digital world human and accessible to everyone. So we introduce the UX Research Monitor: all the insights you need to bridge this knowledge gap. We asked 353 companies about their UX research practices and the impact they have had on business and work processes. With this monitor, we share knowledge across different industries to both inform and inspire anyone interested in our field of expertise.

UX Research & Strategy

Developing with the user’s perspective in mind has proven benefits in terms of direction, results and work processes. But how many companies are really user-centered? And what is the relationship between a user-centered strategy and UX research?

UX research for the development of products and services

FINDING

63% of companies conduct UX research independently or with third-party involvement

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