Whitepaper

Whitepaper

Why UX research is essential for digital innovation

Why UX research is essential for digital innovation

Why UX research is essential for digital innovation

Why UX research is essential for digital innovation

Five reasons why you should always listen to your users

Five reasons why you should always listen to your users

Five reasons why you should always listen to your users

Every new product or service wants to improve the life of its users. Fulfil a need. And because of that become a great success. But how do you know what your users need? It’s simple: just ask them. Don’t assume that you know what your users need or want, but truly get to know your users by researching their experiences.

Many companies have embraced user centered innovation. And rightly so, since involving your user in the design process increases the quality of the final product. However, we often still think that we are able to assume what our users want, instead of asking and involving them. This may feel like you are putting your user first, while you really aren’t. User centered innovation without UX research isn’t actually user centered.

The good thing is: UX research delivers real value. Useful insights increase the relevance of your product and satisfy your clients. All that while strengthening your brand. McKinsey tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. The result? They found that UX research and user centered design are key for accomplishing financial success. This paper will not only show you how the big guys (Samsung, Netflix) use this knowledge to their advantage, but also what UX research can do for you.

Every new product or service wants to improve the life of its users. Fulfil
a need. And because of that become a great success. But how do you
know what your users need? It’s simple: just ask them. Don’t assume
that you know what your users need or want, but truly get to know your
users by researching their experiences.

Many companies have embraced user centered innovation. And rightly
so, since involving your user in the design process increases the quality
of the final product. However, we often still think that we are able to
assume what our users want, instead of asking and involving them. This
may feel like you are putting your user first, while you really aren’t. User
centered innovation without UX research isn’t actually user centered.

The good thing is: UX research delivers real value. Useful insights
increase the relevance of your product and satisfy your clients. All that
while strengthening your brand. McKinsey tracked the design practices of
300 publicly listed companies over a five-year period in multiple
countries and industries. The result? They found that UX research and
user centered design are key for accomplishing financial success.
This paper will not only show you how the big guys (Samsung, Netflix)
use this knowledge to their advantage, but also what UX research can do
for you.

Every new product or service wants to improve the life of its users. Fulfil a need. And because of that become a great success. But how do you know what your users need? It’s simple: just ask them. Don’t assume that you know what your users need or want, but truly get to know your users by researching their experiences.

Many companies have embraced user centered innovation. And rightly so, since involving your user in the design process increases the quality of the final product. However, we often still think that we are able to assume what our users want, instead of asking and involving them. This may feel like you are putting your user first, while you really aren’t. User centered innovation without UX research isn’t actually user centered.

The good thing is: UX research delivers real value. Useful insights increase the relevance of your product and satisfy your clients. All that while strengthening your brand. McKinsey tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. The result? They found that UX research and user centered design are key for accomplishing financial success. This paper will not only show you how the big guys (Samsung, Netflix) use this knowledge to their advantage, but also what UX research can do for you.

Every new product or service wants to improve the life of its users. Fulfil a need. And because of that become a great success. But how do you know what your users need? It’s simple: just ask them. Don’t assume that you know what your users need or want, but truly get to know your users by researching their experiences.

Many companies have embraced user centered innovation. And rightly so, since involving your user in the design process increases the quality of the final product. However, we often still think that we are able to assume what our users want, instead of asking and involving them. This may feel like you are putting your user first, while you really aren’t. User centered innovation without UX research isn’t actually user centered.

The good thing is: UX research delivers real value. Useful insights increase the relevance of your product and satisfy your clients. All that while strengthening your brand. McKinsey tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. The result? They found that UX research and user centered design are key for accomplishing financial success. This paper will not only show you how the big guys (Samsung, Netflix) use this knowledge to their advantage, but also what UX research can do for you.

Every new product or service wants to improve the life of its users. Fulfil a need. And because of that become a great success. But how do you know what your users need? It’s simple: just ask them. Don’t assume that you know what your users need or want, but truly get to know your users by researching their experiences.

Many companies have embraced user centered innovation. And rightly so, since involving your user in the design process increases the quality of the final product. However, we often still think that we are able to assume what our users want, instead of asking and involving them. This may feel like you are putting your user first, while you really aren’t. User centered innovation without UX research isn’t actually user centered.

The good thing is: UX research delivers real value. Useful insights increase the relevance of your product and satisfy your clients. All that while strengthening your brand. McKinsey tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. The result? They found that UX research and user centered design are key for accomplishing financial success. This paper will not only show you how the big guys (Samsung, Netflix) use this knowledge to their advantage, but also what UX research can do for you.

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Read the whitepaper and find out how to use UX research to:

Read the whitepaper and find out how to use UX research to:

Read the whitepaper and find out how to use UX research to:

Read the whitepaper and find out how to use UX research to:

Read the whitepaper and find out how to use UX research to:

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