VodafoneZiggo

VodafoneZiggo

To IoT or not to IoT, that is the question

To IoT or not to IoT, that is the question

VodafoneZiggo uses the Internet of Things (IoT) to connect devices to the internet and to each other. This creates endless technical possibilities. Quite interesting for a telecommunications as large as VodafoneZiggo. But what about their clients? Are they interested in Internet of Things? VodafoneZiggo asked us to investigate it. Together we worked towards a full managed service - nicely put - for their commercial customers. The IoT connects devices and services. But how do you connect the target audience of VodafoneZiggo to the IoT?


VodafoneZiggo uses the Internet of Things (IoT) to connect devices to the internet and to each other. This creates endless technical possibilities. Quite interesting for a telecommunications as large as VodafoneZiggo. But what about their clients? Are they interested in Internet of Things? VodafoneZiggo asked us to investigate it. Together we worked towards a full managed service - nicely put - for their commercial customers. The IoT connects devices and services. But how do you connect the target audience of VodafoneZiggo to the IoT?

Development
2019

Methods used
Target audience interviews
Surveys
Usability tests

Development
2019

Methods used
Target audience interviews
Surveys
Usability tests

Development
2019

Methods used
Target audience interviews
Surveys
Usability tests

Development
2018

Methods used
Observing

Usability tests
Expert review

Development
2019

Methods used
Target audience interviews
Surveys
Usability tests

How we got to work

How we got to work

How we got to work

How we got to work

We started with conducting qualitative interviews with clients in healthcare, construction and transport. These interviews were focused on their daily activities: what challenges do they face when doing their job? Could the new VodafoneZiggo IoT system possibly improve this? Based on the newly gained insights and the knowledge that VodafoneZiggo has, we created a prototype of an online space in which people could work on the IoT themselves.


We started with conducting qualitative interviews with clients in healthcare, construction and transport. These interviews were focused on their daily activities: what challenges do they face when doing their job? Could the new VodafoneZiggo IoT system possibly improve this? Based on the newly gained insights and the knowledge that VodafoneZiggo has, we created a prototype of an online space in which people could work on the IoT themselves.

We started with conducting qualitative interviews with clients in healthcare, construction and transport. These interviews were focused on their daily activities: what challenges do they face when doing their job? Could the new VodafoneZiggo IoT system possibly improve this? Based on the newly gained insights and the knowledge that VodafoneZiggo has, we created a prototype of an online space in which people could work on the IoT themselves.

case_ziggo_photo01_01

“We will never be completely finished so we will keep asking our customers for feedback in order to improve ourselves”

“We will never be completely finished so we will keep asking our customers for feedback in order to improve ourselves”

– Product Owner IoT Incubator Projectteam

– Product Owner IoT Incubator Projectteam

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Qualitative ánd quantitative

Qualitative ánd quantitative

Qualitative ánd quantitative

Qualitative ánd quantitative

We did not only gather qualitative data, but we also conducted a quantitative research to be able to justify the wishes and needs of the target audience. We distributed a survey to 150 employees that work in three different sectors. This provided us with insights into the functionalities that people desired in the online space. We continuously used these insights while updating the online space.

We did not only gather qualitative data, but we also conducted a quantitative research to be able to justify the wishes and needs of the target audience. We distributed a survey to 150 employees that work in three different sectors. This provided us with insights into the functionalities that people desired in the online space. We continuously used these insights while updating the online space.

We did not only gather qualitative data, but we also conducted a quantitative research to be able to justify the wishes and needs of the target audience. We distributed a survey to 150 employees that work in three different sectors. This provided us with insights into the functionalities that people desired in the online space. We continuously used these insights while updating the online space.

From great success to continuous process

From great success to continuous process

From great success to continuous process

From great success to continuous process

From great success to continuous process

Our work for VodafoneZiggo is never fully finished; it is a process and we will keep asking feedback from the customers in order to be able to improve. We continuously gain new insights, use them to change the prototype, then test it again. VodafoneZiggo is using the results of our survey make new business calculations. Our research- and data-driven approach helps them to make strategic decisions. We keep asking the question: which functions of the IoT are interesting for the target audience? This way, we create innovative technological functionalities that are actually useful te people.

Our work for VodafoneZiggo is never fully finished; it is a process and we will keep asking feedback from the customers in order to be able to improve. We continuously gain new insights, use them to change the prototype, then test it again. VodafoneZiggo is using the results of our survey make new business calculations. Our research- and data-driven approach helps them to make strategic decisions. We keep asking the question: which functions of the IoT are interesting for the target audience? This way, we create innovative technological functionalities that are actually useful te people.

Our work for VodafoneZiggo is never fully finished; it is a process and we will keep asking feedback from the customers in order to be able to improve. We continuously gain new insights, use them to change the prototype, then test it again. VodafoneZiggo is using the results of our survey make new business calculations. Our research- and data-driven approach helps them to make strategic decisions. We keep asking the question: which functions of the IoT are interesting for the target audience? This way, we create innovative technological functionalities that are actually useful te people.

Our work for VodafoneZiggo is never fully finished; it is a process and we will keep asking feedback from the customers in order to be able to improve. We continuously gain new insights, use them to change the prototype, then test it again. VodafoneZiggo is using the results of our survey make new business calculations. Our research- and data-driven approach helps them to make strategic decisions. We keep asking the question: which functions of the IoT are interesting for the target audience? This way, we create innovative technological functionalities that are actually useful te people.

Our work for VodafoneZiggo is never fully finished; it is a process and we will keep asking feedback from the customers in order to be able to improve. We continuously gain new insights, use them to change the prototype, then test it again. VodafoneZiggo is using the results of our survey make new business calculations. Our research- and data-driven approach helps them to make strategic decisions. We keep asking the question: which functions of the IoT are interesting for the target audience? This way, we create innovative technological functionalities that are actually useful te people.

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That’s us in a nutshell.
Do you want to know more?
Get in touch with Nadia.

+316 15667604
nadia@milkshake-research.nl

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Milkshake research
Fred. Roeskestraat 99
1073 EE Amsterdam
06 - 15 667 604
nadia@milkshake-research.nl

      

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