Binnenlands bestuur

Binnenlands bestuur

Why testing in the design phase is important

Waarom je wil testen tijdens de ontwerpfase

We were involved from the beginning when Binnenlands Bestuur wanted to design a new online platform. This confirmed again that testing in an early stage will validate the concept and the format of your platform.

We were involved from the beginning when Binnenlands Bestuur wanted to design a new online platform. This confirmed again that testing in an early stage will validate the concept and the format of your platform.

We were involved from the beginning when Binnenlands Bestuur wanted to design a new online platform. This confirmed again that testing in an early stage will validate the concept and the format of your platform.

Development
2018

Methods used
(Prototype) usability tests

Development
2018

Methods used
(Prototype) usability tests

Development
2018

Methods used
(Prototype) usability tests

Challenge: from paper to platform

Challenge: from paper to platform

Binnenlands Bestuur has a populair journal but they still saw the visitor numbers of their platform drop. This had to change. But transforming a successful offline journal to an online platform is quite the challenge. It raises questions that don’t have a simple answer. To prevent assumptions, we started early on with testing with real users. We didn’t start with testing when the design was already finished - we were there from the beginning.


Binnenlands Bestuur has a populair journal but they still saw the visitor numbers of their platform drop. This had to change. But transforming a successful offline journal to an online platform is quite the challenge. It raises questions that don’t have a simple answer. To prevent assumptions, we started early on with testing with real users. We didn’t start with testing when the design was already finished - we were there from the beginning.

Binnenlands Bestuur has a populair journal but they still saw the visitor numbers of their platform drop. This had to change. But transforming a successful offline journal to an online platform is quite the challenge. It raises questions that don’t have a simple answer. To prevent assumptions, we started early on with testing with real users. We didn’t start with testing when the design was already finished - we were there from the beginning.

Binnenlands Bestuur has a populair journal but they still saw the visitor numbers of their platform drop. This had to change. But transforming a successful offline journal to an online platform is quite the challenge. It raises questions that don’t have a simple answer. To prevent assumptions, we started early on with testing with real users. We didn’t start with testing when the design was already finished - we were there from the beginning.

case_BB_photo01_03
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Your ideal user as a respondent

Your ideal user as a respondent

We started with gathering five suitable respondents - which is not as easy as it sounds. The target audience of Binnenlands Bestuur is very specific: people in management positions at the government that lead at a local and at a state level.

To create an accurate reflection of the target audience, we consulted a lot with our client. Good research completely depends on good respondents. In this case, all the respondents came by our office. But remote testing is also a suitable option - it gives us just as much relevant information. When you’re the client, you’re always welcome to watch live with us.


We started with gathering five suitable respondents - which is not as easy as it sounds. The target audience of Binnenlands Bestuur is very specific: people in management positions at the government that lead at a local and at a state level.

To create an accurate reflection of the target audience, we consulted a lot with our client. Good research completely depends on good respondents. In this case, all the respondents came by our office. But remote testing is also a suitable option - it gives us just as much relevant information. When you’re the client, you’re always welcome to watch live with us.


We started with gathering five suitable respondents - which is not as easy as it sounds. The target audience of Binnenlands Bestuur is very specific: people in management positions at the government that lead at a local and at a state level.

To create an accurate reflection of the target audience, we consulted a lot with our client. Good research completely depends on good respondents. In this case, all the respondents came by our office. But remote testing is also a suitable option - it gives us just as much relevant information. When you’re the client, you’re always welcome to watch live with us.


We started with gathering five suitable respondents - which is not as easy as it sounds. The target audience of Binnenlands Bestuur is very specific: people in management positions at the government that lead at a local and at a state level.

To create an accurate reflection of the target audience, we consulted a lot with our client. Good research completely depends on good respondents. In this case, all the respondents came by our office. But remote testing is also a suitable option - it gives us just as much relevant information. When you’re the client, you’re always welcome to watch live with us.

“Thanks to user testing we were able to make well substantiated decisions, which is considered as very important at Binnenlands Bestuur”

 
“Thanks to user testing we were able to make well substantiated decisions, which is considered as very important at Binnenlands Bestuur”

– Daan van Renterghem, IT Lead @ Sijthoff Media

How we got to work

How we got to work

How we got to work

How we got to work

We tested the prototypes of the new platform with every respondent in sessions of 45-60 minutes. We kept changing the navigation and layout of the platform. First, we let the respondents roam the platform without instructions. This gave us a good overview of how they would usually look for new information.

Then, we gave the respondents specific assignments and instructions so we could check different journeys. This helped us with testing navigation-flows and with validating content.


We tested the prototypes of the new platform with every respondent in sessions of 45-60 minutes. We kept changing the navigation and layout of the platform. First, we let the respondents roam the platform without instructions. This gave us a good overview of how they would usually look for new information.

Then, we gave the respondents specific assignments and instructions so we could check different journeys. This helped us with testing navigation-flows and with validating content.


We tested the prototypes of the new platform with every respondent in sessions of 45-60 minutes. We kept changing the navigation and layout of the platform. First, we let the respondents roam the platform without instructions. This gave us a good overview of how they would usually look for new information.

Then, we gave the respondents specific assignments and instructions so we could check different journeys. This helped us with testing navigation-flows and with validating content.

We tested the prototypes of the new platform with every respondent in sessions of 45-60 minutes. We kept changing the navigation and layout of the platform. First, we let the respondents roam the platform without instructions. This gave us a good overview of how they would usually look for new information.

Then, we gave the respondents specific assignments and instructions so we could check different journeys. This helped us with testing navigation-flows and with validating content.

case_BB_photo03_01

The result: measured improvement with every iteration

The result: measured improvement with every iteration

The result: measured improvement with every iteration

The result: measured improvement with every iteration

During the process, we kept feeding our design-friends from Soda and Resoluut with new and valuable feedback and insights. This way, every iteration suited the users a little better. Some design choices were confirmed, while other choices showed room for optimisation.

That was precisely the reason why we conducted user tests in this phase: confirm some assumptions and debunk even more. These insights are beneficial for the optimising process during sprints.

We outlined our insights with Binnenlands Bestuur. This way, they were up-to-date with the reasoning behind our design choices. We created video compilations of key moments during the user tests, so we could keep the absent people up-to-date. This means that they were also able to see the context behind our choices - and they would feel a little less left out.

During the process, we kept feeding our design-friends from Soda and Resoluut with new and valuable feedback and insights. This way, every iteration suited the users a little better. Some design choices were confirmed, while other choices showed room for optimisation.

That was precisely the reason why we conducted user tests in this phase: confirm some assumptions and debunk even more. These insights are beneficial for the optimising process during sprints.

We outlined our insights with Binnenlands Bestuur. This way, they were up-to-date with the reasoning behind our design choices. We created video compilations of key moments during the user tests, so we could keep the absent people up-to-date. This means that they were also able to see the context behind our choices - and they would feel a little less left out.


During the process, we kept feeding our design-friends from Soda and Resoluut with new and valuable feedback and insights. This way, every iteration suited the users a little better. Some design choices were confirmed, while other choices showed room for optimisation.

That was precisely the reason why we conducted user tests in this phase: confirm some assumptions and debunk even more. These insights are beneficial for the optimising process during sprints.

We outlined our insights with Binnenlands Bestuur. This way, they were up-to-date with the reasoning behind our design choices. We created video compilations of key moments during the user tests, so we could keep the absent people up-to-date. This means that they were also able to see the context behind our choices - and they would feel a little less left out.

During the process, we kept feeding our design-friends from Soda and Resoluut with new and valuable feedback and insights. This way, every iteration suited the users a little better. Some design choices were confirmed, while other choices showed room for optimisation.

That was precisely the reason why we conducted user tests in this phase: confirm some assumptions and debunk even more. These insights are beneficial for the optimising process during sprints.

We outlined our insights with Binnenlands Bestuur. This way, they were up-to-date with the reasoning behind our design choices. We created video compilations of key moments during the user tests, so we could keep the absent people up-to-date. This means that they were also able to see the context behind our choices - and they would feel a little less left out.


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Do you want to know more?
Get in touch with Nadia.

+316 15667604
nadia@milkshake-research.nl

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1073 EE Amsterdam
06 - 15 667 604
nadia@milkshake-research.nl

      

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